We are pleased to announce that Omnicliq was distinguished at the Digital Agencies Awards 2024, presented as part of the eCommerce & Digital Marketing Expo 2024 at the Zappeion Megaron. The awards are designed to highlight the best digital agencies and the performance of the services they deliver to their clients.
As fully data-driven believers, we all agree on at least one thing: data is a gold mine — invaluable. The question is not whether to use it. The question is how to handle it in a way that respects the person it came from and stays defensible under every new privacy regulation. Data Privacy Day is the annual nudge to revisit that question, especially the part that concerns private data and the marketing foundations we build on top of it.
We are pleased to report on the successful conclusion of this year's CEE (Central & Eastern Europe) Agency Summit, an exclusive event for Google Partner Agencies. Dimitris Bachtsevanis, Head of Digital & Partner at Omnicliq, attended to gather the valuable insights that come out of a room full of the region's top-performing digital agencies and the Google product and strategy teams working with them.
Keyword research is one of those SEO disciplines that looks mechanical from the outside but is actually driven by judgement calls at every step. AI tools — ChatGPT specifically — have changed which parts of that process are worth automating and which parts still need a human eye. This is the framework shared at SEO Vibes Tour Athens by our SEO team: a practical three-step workflow that uses ChatGPT where it genuinely multiplies time efficiency, without handing over the judgement calls that should stay human.
Google announced that starting July 1, 2023, Universal Analytics will stop collecting and recording new data — replaced by the brand new Google Analytics 4. Less than a year to go — 318 days, to be precise. At Omnicliq we started the transition process some time ago and look forward to fully leveraging everything the new version enables. This post walks through what the migration actually involves and why we are treating it as structural rather than cosmetic.
We are literally one step away from #BlackFriday and #CyberMonday, and one topic monopolizes the conversation: "what happens in the middle of Covid-19?". The big day arrives on November 27 this year, although many stores are starting one or two weeks earlier. Consumers and businesses alike are preparing feverishly — the first to find what they need at the lowest prices, the second because they know from previous years that this is a huge opportunity to multiply sales and revenue.
Omnicliq was selected as one of the agencies participating in the Google Partners Digital Champions program. Through it, we joined the program activities and picked up valuable knowledge along the way.
For another year, Omnicliq joins the CEE Agency Day hosted by Google, together with the best digital agencies from across Europe.
Omnicliq announces The Startup Clutch, an initiative designed to help startups that have not yet received funding take their first steps, correct mistakes, and iron out problems in their strategy and communication. For more information and updates, visit The Startup Clutch group on Meetup: https://bit.ly/TheStartupClutch