Get Started

Blog 2/4

Omnicliq at the Search & Discovery Awards 2026
Award Mar 26, 2026

Omnicliq at the Search & Discovery Awards 2026

The Search & Discovery Awards recognise the professionals who combine technical know-how, strategy, and creativity to put brands in front of the right audience at the right moment — turning search into choice and visibility into business growth. In a world where Search evolves at breakneck speed and Discovery extends beyond search engines into AI answer layers, social discovery, and contextual surfaces, the need for substantive brand visibility is more critical than ever.

DB
Dimitris Bachtsevanis
2 min read
Do you know if and how often your brand is cited in LLMs?
Strategy Feb 25, 2026

Do you know if and how often your brand is cited in LLMs?

Search used to have one answer layer: the list of blue links on Google. Measurement was straightforward — you ranked, or you did not. That world is already gone for a significant share of users. With roughly 34% asking LLMs daily for real answers, a non-trivial portion of brand-related traffic, consideration, and purchase intent now flows through AI systems that summarise the web instead of linking to it. And yet most brands cannot answer a simple question: are we even cited in those summaries?

DB
Dimitris Bachtsevanis
5 min read
How do I appear in LLM answers?
SEO Jan 27, 2026

How do I appear in LLM answers?

A search ranking is a directional signal — users click, traffic flows. An LLM citation is a different kind of signal — the AI has decided your content is authoritative enough to quote inside the synthesised answer it hands to the user. That second kind of trust is harder to earn and measured differently. This post unpacks what we have seen works consistently for brands trying to appear in LLM answers and how it intersects with the SEO discipline you already have.

DB
Dimitris Bachtsevanis
6 min read
AI as a strategic asset in performance marketing
Strategy Dec 18, 2025

AI as a strategic asset in performance marketing

Among the teams that gathered at the autumn CEE Digital Alliance C-level meetup in Bratislava, Omnicliq brought the performance marketing lens to the table with Fanis (Head of Automations & Partner) and Dimitris (Head of Digital & Partner), alongside representatives of basta_digital and promiseo_official. The session centred on a practical question every agency of our size is working through: how do you make AI a strategic asset in the account — not a demo slide?

DB
Dimitris Bachtsevanis
5 min read
Black Friday is heating up — and so are CPCs
Strategy Nov 17, 2025

Black Friday is heating up — and so are CPCs

If you have been noticing CPCs climbing on your Google Ads accounts over the past two weeks, it is not random. Major e-commerce platforms — Trendyol most visibly, but not alone — have substantially increased their Google Ads investment heading into Black Friday 2025, particularly in fashion but also across home and decor. That investment plays out as auction pressure across the category. Higher bids, a bigger share of impressions going to the biggest advertisers, and more expensive clicks for everyone else.

DB
Dimitris Bachtsevanis
4 min read
Omnicliq at the Meta Performance Agency Summit 2025
Conference Oct 14, 2025

Omnicliq at the Meta Performance Agency Summit 2025

Omnicliq made a strong showing at this year's Meta Performance Agency Summit, held in Warsaw on September 2–3, 2025. The summit brought together agencies from across Europe and focused on the latest developments in performance marketing and the practical application of artificial intelligence. Particular emphasis was placed on the importance of collaboration between brands, agencies, and creators.

DB
Dimitris Bachtsevanis
4 min read