Scale reach with precision.
Programmatic advertising that combines real-time bidding, advanced audience targeting, and cross-channel optimization to maximize every impression.
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Automated media at scale.
Programmatic advertising automates the buying and placement of digital ads through demand-side platforms (DSPs) and real-time bidding (RTB). We manage the full ecosystem--from open exchanges to private marketplaces and programmatic guaranteed deals--ensuring your brand reaches the right audience at the right price.
Our approach spans every programmatic channel: display, native, video, Connected TV (CTV), digital out-of-home (DOOH), and audio. Advanced audience targeting layers first-party data, contextual signals, and behavioral insights to build high-value segments that drive measurable results across the funnel.
Brand safety is non-negotiable. We implement pre-bid verification, custom blocklists, and contextual controls to protect your brand while maximizing reach. Transparent reporting gives you full visibility into where your ads run, what they cost, and how they perform.
The Omnicliq advantage.
DSP Management
Expert management across DV360, The Trade Desk, Amazon DSP, and Xandr. We select and optimize the right platforms for your goals and inventory needs.
Audience Targeting
Layered targeting combining first-party data, contextual intelligence, and behavioral signals to build custom segments that convert at scale.
Brand Safety
Pre-bid verification with IAS and DoubleVerify, custom inclusion/exclusion lists, and contextual controls to protect your brand across all inventory.
CTV & DOOH
Extend programmatic precision to Connected TV and digital out-of-home. Reach audiences on premium screens with household-level targeting.
Real-Time Optimization
Algorithmic bid strategies and pacing controls that adjust in milliseconds. Continuous creative rotation and frequency management for peak performance.
Transparent Reporting
Full supply-path visibility, log-level data access, and custom dashboards. Know exactly where your budget goes and what it delivers.
Our proven process.
Discovery & Planning
Analyze your audience, competitive landscape, and business goals to define the programmatic strategy, channel mix, and KPI framework.
Setup & Integration
Configure DSP accounts, implement tracking pixels, connect data sources, and set up brand safety controls and deal IDs with publishers.
Launch & Optimize
Activate campaigns across channels with algorithmic bidding. Test creative variations, refine audience segments, and optimize toward target CPAs and ROAS.
Scale & Expand
Expand winning strategies to new channels and inventory types. Introduce CTV, DOOH, and private marketplace deals to capture incremental reach.
Common questions.
Programmatic advertising uses automated technology and real-time bidding to buy and place digital ads. Instead of manual negotiations, algorithms evaluate billions of bid requests per second to serve your ad to the right person, at the right time, at the best price.
Google and Meta operate within their own ecosystems. Programmatic extends your reach across thousands of premium websites, apps, CTV platforms, and digital out-of-home screens through demand-side platforms--giving you access to inventory that walled gardens cannot reach.
We typically recommend a minimum monthly budget of EUR 5,000 for programmatic campaigns. This allows sufficient scale for the algorithms to optimize effectively and deliver meaningful reach and frequency across your target audiences.
We use a multi-layered approach: pre-bid verification through IAS or DoubleVerify, custom domain blocklists, contextual targeting controls, and post-bid monitoring. We also leverage private marketplace deals with vetted publishers to ensure premium, brand-safe placements.
Absolutely. Programmatic excels at B2B through account-based marketing (ABM) strategies, firmographic targeting, and intent data integrations. We can target specific companies, job titles, and industries across display, native, and LinkedIn inventory programmatically.
Ready to scale your reach?
Let's build programmatic campaigns that deliver precision targeting at scale.
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