Reach decision makers.
LinkedIn advertising that targets the right professionals with the right message. Generate qualified B2B leads with precision targeting and thought leadership.
Get StartedFill your pipeline.
B2B advertising built for pipeline.
LinkedIn is the only advertising platform where you can target professionals by job title, company size, industry, seniority, and skills--making it the most powerful channel for B2B marketing. We build LinkedIn Ads campaigns that put your brand in front of the decision-makers who matter most, using Sponsored Content, Message Ads, and Conversation Ads to engage prospects at every stage of the buying cycle.
Our strategies go beyond basic demographic targeting. We leverage Account-Based Marketing (ABM) through matched audiences, uploading target account lists and layering them with job function and seniority filters to reach the exact buying committees you need. LinkedIn Lead Gen Forms capture high-quality leads without friction, while InMail campaigns deliver personalized outreach directly to prospect inboxes with open rates that far exceed traditional email.
Thought leadership is the engine that drives B2B trust. We combine paid promotion of original content--whitepapers, case studies, webinar invitations, and industry insights--with retargeting sequences that nurture prospects from awareness to demo request. Every campaign is measured against pipeline metrics that matter: cost per lead, lead-to-opportunity rate, and influenced revenue.
The Omnicliq advantage.
Professional Targeting Precision
Target by job title, seniority, company size, industry, skills, and even specific companies. Reach the exact decision-makers and influencers in your ideal customer profile.
Lead Gen Forms That Convert
Pre-filled LinkedIn Lead Gen Forms remove friction and capture high-quality contact details without sending users off-platform. Lower cost per lead, higher form completion rates.
Account-Based Marketing
Upload target account lists and build layered audiences that reach entire buying committees. Coordinate messaging across roles--from end users to C-suite executives.
Thought Leadership Amplification
Promote whitepapers, case studies, and industry insights to build trust and credibility with your target audience. Position your brand as the authority in your space.
InMail & Conversation Ads
Deliver personalized messages directly to prospect inboxes with 50%+ open rates. Conversation Ads create interactive experiences that guide prospects to the right action.
Pipeline Analytics & Attribution
Track the full journey from ad impression to closed deal. Revenue attribution, lead scoring integration, and CRM syncing give you complete visibility into campaign ROI.
Our proven process.
ICP & Audience Mapping
We define your ideal customer profile, map buying committees, and build segmented audiences by job function, seniority, industry, and company size to ensure every ad dollar reaches the right professionals.
Campaign Architecture
Design a full-funnel campaign structure with awareness content at the top, Lead Gen Forms and gated assets in the middle, and InMail sequences at the bottom--all aligned with your sales cycle.
Launch & Optimize
Deploy campaigns with A/B tested creatives, ad copy, and audience segments. Continuous optimization of bids, placements, and targeting based on engagement and conversion data.
Scale & Nurture
Expand winning audiences, layer retargeting sequences, and integrate with your CRM and marketing automation to nurture leads through the pipeline and accelerate deal velocity.
Common questions.
LinkedIn CPCs are higher than most platforms--typically $5-15 per click depending on your audience. However, the quality of leads is significantly better for B2B. When measured by cost per qualified lead or cost per opportunity, LinkedIn often outperforms cheaper platforms because you are reaching verified professionals with real buying authority.
We recommend a minimum of $3,000-5,000 per month to generate enough data for optimization and meaningful lead volume. For ABM campaigns targeting specific account lists, budgets of $5,000-10,000 per month allow you to maintain consistent visibility across your target companies and roles.
Single Image and Carousel Sponsored Content drive strong engagement for awareness and lead generation. Lead Gen Forms paired with gated content like whitepapers or webinars consistently deliver the best cost per lead. Message Ads and Conversation Ads are ideal for bottom-of-funnel outreach to warm audiences.
We set up direct integrations between LinkedIn Lead Gen Forms and your CRM--whether that is HubSpot, Salesforce, or another platform--so leads flow in real time. We also implement the LinkedIn Insight Tag for website retargeting and offline conversion tracking, giving you full pipeline visibility from first touch to closed deal.
Absolutely. LinkedIn Ads are effective for any business selling to other businesses--professional services, manufacturing, financial services, healthcare, education, and more. If your buyers are professionals who can be identified by their job title, industry, or company, LinkedIn can reach them with precision no other platform can match.
Ready to reach your buyers?
Let's build LinkedIn campaigns that fill your pipeline with qualified B2B leads.
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