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Paid Search & Shopping

Maximize your ad spend.

Data-driven Google Ads management that turns clicks into customers. Search, Shopping, Display, and Performance Max campaigns built for ROI.

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4.2x
Avg ROAS
-35%
Avg CPA Reduction
$50M+
Ad Spend Managed
Campaign Auction Engine

Win every auction.

auction-engine.sh
bidding
$ omnicliq gads --optimize
[bid] Loading 340 campaigns ✓ ready
[score] Quality Score analysis ✓ 8.2 avg
[rank] Ad Rank calculated ✓ top 3
✓ Pipeline complete
Bid
$2.40
Quality
8.2/10
Ad Rank
#1
Position
Top 1
0
Campaigns
0
Avg Quality
0
CPC Reduction
What We Do

Google Ads that deliver results.

Google Ads is the backbone of performance marketing--but only when managed with precision. We build and optimize campaigns across Search, Shopping, Display, and Performance Max to capture high-intent traffic at every stage of the buying journey. From keyword research and ad copy testing to landing page alignment, every element is engineered for conversions.

Our approach goes beyond basic campaign setup. We leverage advanced audience targeting--in-market segments, custom intent audiences, and first-party data lists--to reach buyers who are actively searching for what you sell. Combined with smart bidding strategies like Target ROAS, Target CPA, and Maximize Conversion Value, your budget is allocated where it drives the highest return.

Conversion tracking is the foundation of everything we do. We implement server-side tagging, enhanced conversions, and offline conversion imports to give Google's algorithms the cleanest data possible. Better data means better optimization, which means lower costs and higher revenue--compounding over time as your campaigns learn and scale.

The Omnicliq advantage.

01

Search Campaign Mastery

Granular keyword strategies with single-theme ad groups, negative keyword sculpting, and responsive search ads optimized through continuous testing.

02

Shopping & Performance Max

Product feed optimization, custom labels, and PMax asset group strategies that maximize visibility and ROAS across Google's entire inventory.

03

Advanced Audience Targeting

First-party data activation, custom intent audiences, remarketing lists, and lookalike segments that put your ads in front of the right people.

04

Smart Bid Optimization

Algorithmic bidding strategies calibrated to your business goals--whether that is maximizing revenue, hitting a target CPA, or scaling profitably.

05

Conversion Tracking Excellence

Server-side tagging, enhanced conversions, and offline import pipelines that give Google's algorithms the cleanest signal for smarter optimization.

06

Transparent Reporting

Real-time dashboards with metrics that matter--ROAS, CPA, conversion value, and incremental lift. No vanity metrics, just business outcomes.

Our proven process.

01

Account Audit & Research

Deep analysis of your current account structure, keyword landscape, competitor positioning, and conversion tracking setup to identify gaps and opportunities.

02

Strategy & Architecture

Build a campaign architecture designed for scale--keyword grouping, audience layering, bid strategy selection, and budget allocation across campaign types.

03

Launch & Optimize

Deploy campaigns with best-practice ad copy, extensions, and landing page alignment. Continuous A/B testing and bid adjustments during the learning phase.

04

Scale & Expand

Once performance stabilizes, we scale winning campaigns, test new campaign types, expand keyword coverage, and unlock incremental growth opportunities.

Fashion E-commerce
Featured Case Study

Premium Fashion Brand.

6.8x
ROAS
+340%
Revenue Growth
€2M
Monthly Revenue
-28%
CPA Reduction
Read full case study

Common questions.

Budget depends on your industry, competition, and goals. We typically recommend starting with a minimum that allows enough data for optimization--usually $3,000-5,000/month for Search and $5,000+ for Shopping or PMax. We will build a custom forecast during onboarding.

Search campaigns can drive traffic immediately. Meaningful optimization typically takes 4-6 weeks as we gather conversion data, test ad variations, and refine bid strategies. Performance Max campaigns need 6-8 weeks to fully exit the learning phase.

Performance Max is Google's AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail, and Discover from a single campaign. It works best for e-commerce and lead generation when paired with strong conversion data and creative assets.

Both. We often take over existing accounts and restructure them for better performance. Our onboarding audit identifies what is working, what is wasting spend, and where the biggest opportunities lie--whether that means optimizing current campaigns or rebuilding from scratch.

We provide real-time dashboards tracking ROAS, CPA, conversion value, impression share, and quality scores. Monthly strategy reviews cover performance trends, optimizations made, and the roadmap ahead. You always know exactly where your budget is going and what it is delivering.

Ready to scale your Google Ads?

Let's build campaigns that drive real business results.

Schedule a Consultation