From seasonal slumps to year-round bookings.
How a luxury travel agency quadrupled bookings and generated over €1.8M in revenue through precision-targeted Google Ads Search and Display campaigns.
High-value bookings lost to seasonal cycles and OTA dominance
The agency had built a strong reputation for curating bespoke travel experiences across the Mediterranean and beyond, yet their digital performance told a different story. Revenue swung wildly with the seasons -- peak summer months accounted for over 70% of annual bookings, while the remaining months saw pipeline activity drop to near zero. The business was entirely dependent on a three-month window to hit its yearly targets.
Compounding the problem was relentless competition from online travel agencies (OTAs) like Booking.com and Expedia, which dominated search results with massive ad budgets and broad keyword coverage. The agency's previous Google Ads efforts had been run in-house with limited structure: broad match keywords bled budget into irrelevant queries, there was no remarketing in place, and conversion tracking was limited to basic form submissions with no revenue attribution.
The core challenge was clear -- build a performance marketing engine capable of capturing high-intent luxury travelers year-round, while competing against platforms spending 100x their budget. Every euro needed to work harder, and the campaigns had to be sophisticated enough to target the right traveler at the right moment in their booking journey.
Intent-driven search architecture with full-funnel display retargeting
We started with a comprehensive search intent mapping exercise, analyzing over 12,000 travel-related queries to identify high-commercial-intent keywords segmented by destination, trip type, and booking stage. Rather than competing head-on with OTAs for generic terms like "holiday packages," we built tightly themed ad groups around long-tail queries such as "luxury Santorini villa private pool" and "bespoke Maldives honeymoon package" -- terms that signaled a traveler ready to book a premium experience.
On the Display side, we designed a multi-touch retargeting sequence that nurtured prospects through the decision cycle. Visitors who browsed specific destinations received tailored display ads featuring those exact locations within 24 hours. After three days without conversion, a second creative layer introduced social proof -- traveler testimonials and curated itinerary highlights. A final urgency-driven sequence activated seven days out with limited-availability messaging and seasonal pricing.
Value-based bidding was the linchpin of the entire strategy. We implemented enhanced conversions with actual booking revenue data piped back into Google Ads via server-side GTM. This allowed Smart Bidding to optimize not just for conversions, but for the highest-value bookings. A €15,000 Maldives package carried far more weight in the algorithm than a €500 weekend getaway, ensuring budget allocation naturally shifted toward the most profitable segments.
A three-phase plan to dominate luxury travel search
Capture Intent
We restructured the entire Google Ads account around destination-specific and trip-type intent clusters. Each campaign targeted a narrow set of high-value keywords with tailored ad copy, sitelinks, and landing pages matching the exact search intent. Negative keyword lists were built from historical waste analysis, immediately cutting irrelevant spend by 40%. Enhanced conversions and server-side GTM were deployed to feed accurate revenue data back into the bidding algorithms from day one.
Retarget Travelers
With clean conversion data flowing, we launched a layered Display retargeting strategy across Google Display Network and Discovery placements. Custom audience segments were created based on destination interest, time on site, and pages viewed. The creative sequence moved travelers from aspiration to action -- stunning destination imagery first, then social proof and curated itineraries, followed by urgency-driven offers. Click-through rates on retargeting ads reached 3.2x the industry benchmark.
Scale Seasonal Peaks
With the account foundation performing, we built a seasonal scaling playbook. Budget pacing rules automatically increased spend 60 days ahead of peak travel booking windows -- January for summer trips, September for winter escapes. Responsive search ads were tested with seasonal messaging variants, and audience bid adjustments amplified reach during high-conversion windows. The result was a system that captured demand surges without manual intervention, turning seasonal peaks into revenue multipliers.
The Results
Return on Ad Spend
Every euro invested in Google Ads returned €8.10 in confirmed booking revenue, driven by value-based bidding and precise audience targeting that prioritized high-value luxury packages.
Increase in Bookings
Total confirmed bookings grew by 420% over ten months, with off-season bookings increasing by over 600% as Display retargeting kept the brand top-of-mind during traditionally quiet periods.
Revenue Generated
The campaigns directly attributed €1.8M in booking revenue through enhanced conversion tracking, with an average booking value of €4,200 -- a 35% increase from the pre-campaign baseline.
Reduction in CPA
Cost per acquisition dropped by 38% as negative keyword sculpting eliminated wasted spend and Smart Bidding learned to allocate budget toward the highest-converting audience segments and time slots.
Omnicliq transformed our business. They didn't just run ads — they rebuilt our entire marketing infrastructure from the ground up. The results speak for themselves: we went from struggling to scale to becoming one of the fastest-growing fashion brands in Greece.
