Captivate with video.
YouTube advertising that combines compelling video creative with precision targeting to build brand awareness and drive measurable conversions at scale.
Get StartedCapture attention at scale.
Video ads that move audiences.
YouTube is the world's second-largest search engine and the most powerful video platform for advertisers. We build YouTube campaigns across every format--TrueView in-stream, TrueView discovery, Bumper ads, and Video Action Campaigns--to reach your audience at every stage of the funnel. From awareness-building skippable ads to conversion-focused action campaigns, every format is selected and optimized based on your business objectives.
Our audience targeting strategy leverages the full depth of Google's data ecosystem. We combine custom intent audiences, affinity segments, in-market signals, and first-party data lists to ensure your video ads appear in front of viewers who are most likely to engage and convert. Layered with contextual targeting--specific channels, topics, and keywords--your budget is concentrated where attention translates into action.
Creative strategy is at the heart of YouTube advertising success. We work with your team to develop video assets optimized for each ad format--hook-driven openings for skippable ads, concise storytelling for bumpers, and clear calls-to-action for Video Action Campaigns. Combined with rigorous A/B testing of thumbnails, CTAs, and audience combinations, every campaign improves over time as data compounds.
The Omnicliq advantage.
Video Creative Strategy
Format-specific creative guidance that maximizes viewer retention--from hook-first skippable ads to six-second bumpers engineered for instant brand recall.
TrueView Optimization
Advanced bid strategies and audience refinement for TrueView in-stream and discovery campaigns that lower cost-per-view while increasing watch time and engagement rates.
Precision Audience Targeting
Layered targeting using custom intent, affinity audiences, remarketing lists, and first-party data to put your video in front of viewers ready to take action.
Brand Lift Measurement
Google Brand Lift studies and custom attribution models that quantify the real impact of your video campaigns on awareness, consideration, and purchase intent.
Video Action Campaigns
Conversion-focused video campaigns with compelling CTAs, site links, and lead forms that turn passive viewers into active customers and measurable pipeline.
Cross-Platform Integration
YouTube campaigns coordinated with Google Search, Display, and Performance Max for unified audience journeys and full-funnel attribution across every touchpoint.
Our proven process.
Audience & Creative Audit
Deep analysis of your target audience, existing video assets, competitor landscape, and YouTube channel presence to identify the highest-impact opportunities for video advertising.
Campaign Architecture
Design a multi-format campaign structure with tailored audience segments, ad format selection, bidding strategies, and creative briefs aligned to your funnel objectives.
Launch & Test
Deploy campaigns with A/B testing across video creatives, thumbnails, audience segments, and bidding strategies. Continuous optimization during the learning phase to establish performance baselines.
Measure & Scale
Analyze Brand Lift results, view-through conversions, and audience insights to double down on what works. Scale winning combinations and expand into new audience segments and formats.
Common questions.
We manage all YouTube ad formats including TrueView in-stream (skippable), TrueView discovery, non-skippable in-stream, bumper ads (6-second), and Video Action Campaigns. We recommend the right mix based on your goals--bumpers for awareness, TrueView for engagement, and Video Action Campaigns for conversions.
While high-quality video helps, it is not always necessary. We have seen strong results from well-structured smartphone footage, animated explainers, and repurposed content. We provide creative direction and best practices for each format so you can produce effective ads regardless of production budget.
YouTube advertising typically costs between $0.01-$0.05 per view for TrueView campaigns. We recommend a minimum monthly budget of $3,000-5,000 to generate enough data for meaningful optimization. Actual costs vary based on targeting, competition, and ad format selection.
We track cost-per-view, view rate, watch time, earned actions (likes, shares, subscribes), view-through conversions, and direct conversions. For brand campaigns, we run Google Brand Lift studies to measure changes in awareness, ad recall, and consideration. Every metric ties back to your business objectives.
Absolutely. Video Action Campaigns are specifically designed for conversions--they include prominent CTAs, site links, and lead forms right within the video ad. Combined with remarketing and custom intent audiences, YouTube can be a powerful direct-response channel, not just a branding play.
Ready to launch your YouTube campaigns?
Let's create video advertising that builds your brand and drives real results.
Schedule a Consultation