Reach audiences others miss.
Microsoft Ads management across Bing, Yahoo, DuckDuckGo, and the Microsoft Audience Network. Lower CPCs, higher-intent searchers, and exclusive LinkedIn audience targeting.
Get StartedOne campaign, four platforms.
The search audience Google doesn't reach.
Microsoft Advertising reaches over 450 million daily searchers across Bing, Yahoo, AOL, and DuckDuckGo--an audience that is older, wealthier, and more likely to convert than the average Google user. With desktop search market share above 33% in the US and growing mobile presence, ignoring Microsoft Ads means leaving qualified traffic on the table.
Our management approach mirrors the rigor we apply to Google Ads but leverages Microsoft-specific advantages. LinkedIn Profile Targeting lets you layer professional demographics--job function, company, industry--onto search campaigns, a capability no other search platform offers. This is especially powerful for B2B advertisers who need to reach decision-makers without the premium CPCs of LinkedIn Ads.
We also leverage Microsoft's Copilot integration, which places ads directly within AI-powered search experiences. As Copilot adoption grows across Windows, Edge, and Bing, early advertisers are seeing significantly higher engagement rates. Combined with import tools that sync your Google Ads campaigns in minutes, Microsoft Ads is the highest-ROI channel most advertisers are not using.
The Omnicliq advantage.
Lower Cost, Higher Intent
Microsoft Ads consistently deliver 30-50% lower CPCs than Google for identical keywords. The audience skews older and more affluent, driving higher average order values and conversion rates.
LinkedIn Audience Targeting
Layer professional demographics like job title, company size, and industry onto your search campaigns. Reach B2B decision-makers at search-level CPCs instead of LinkedIn's premium rates.
Copilot & AI Integration
Microsoft's Copilot AI assistant serves ads within conversational search. Early adopters report 73% higher click-through rates compared to traditional search placements.
Google Ads Import
Sync your existing Google Ads campaigns to Microsoft in minutes. Maintain consistent structure while we optimize bids, audiences, and ad copy for Microsoft's unique audience.
Multi-Surface Reach
Serve ads across Bing, Yahoo, DuckDuckGo, AOL, MSN, Outlook.com, and Windows native experiences. One platform, multiple high-quality touchpoints.
Advanced Shopping Campaigns
Microsoft Shopping with multimedia ads, product annotations, and vertical-specific features. Ideal for e-commerce brands looking to diversify beyond Google Shopping.
Our proven process.
Audit & Import
Analyze your existing paid search setup. Import winning Google Ads campaigns and identify Microsoft-specific optimization opportunities in audience, device, and placement targeting.
Microsoft-First Strategy
Build a strategy that leverages Microsoft's unique strengths: LinkedIn targeting for B2B, Copilot placements, and audience network expansions that Google cannot match.
Launch & Optimize
Deploy campaigns with Microsoft-optimized bids, ad copy, and extensions. Monitor performance across Bing, Yahoo, and audience network placements during the learning phase.
Scale & Diversify
Expand into Microsoft Shopping, Audience Ads, and emerging Copilot placements. Reallocate budget from overpriced Google keywords to more efficient Microsoft alternatives.
Common questions.
Yes. Microsoft reaches an audience that doesn't overlap entirely with Google. Studies show 25-30% of Microsoft searchers don't use Google. With lower CPCs and high-intent users, Microsoft Ads typically delivers incremental conversions at a lower cost than scaling Google further.
Microsoft owns LinkedIn, so you can layer professional targeting--job function, company, industry, seniority--directly onto your search and audience campaigns. You set LinkedIn profile attributes as bid modifiers or targeting criteria, reaching B2B buyers at search costs instead of LinkedIn's premium CPMs.
Microsoft Copilot is the AI assistant built into Bing, Edge, and Windows. Ads appear within Copilot's conversational responses, reaching users in a new AI-native search context. Early campaigns show significantly higher engagement, and the format is still under-competed.
Yes, Microsoft's import tool syncs campaigns, ad groups, keywords, and extensions. However, we don't recommend a copy-paste approach. We import the structure, then optimize bids, audiences, and ad copy specifically for Microsoft's audience behavior and lower competition levels.
B2B companies (thanks to LinkedIn targeting), e-commerce brands seeking lower CPCs, financial services, healthcare, and any business targeting desktop users or an older, higher-income demographic. The ROI advantage is especially strong in industries with expensive Google CPCs.
Ready to unlock Microsoft Ads?
Let's capture the high-intent traffic your competitors are ignoring.
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