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Social Advertising

Reach audiences that convert.

Strategic Meta advertising across Facebook and Instagram that combines creative excellence with data-driven targeting to drive measurable growth.

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3.8x
Avg ROAS
-42%
Avg CPA Reduction
2B+
Impressions Managed
Audience Intelligence

Target with precision.

audience-builder.sh
building
$ omnicliq meta --build
[build] Lookalike audiences ✓ 12M reach
[layer] Interest stacking ✓ 340M pool
[refine] Exclusions applied ✓ optimized
✓ Pipeline complete
Broad Reach (2.1B)
Interest Based (340M)
Lookalike (12M)
Custom (850K)
Retargeting (45K)
0
Audience Layers
0
Reach
0
ROAS
What We Do

Full-funnel Meta campaigns that deliver.

We build and manage high-performance advertising campaigns across Facebook and Instagram that turn scrolls into sales. Our team leverages the full power of Meta's ecosystem -- from awareness-driving Reels ads to conversion-focused catalog campaigns -- to connect your brand with the right people at the right moment in their journey.

Our approach goes beyond basic ad management. We implement Advantage+ campaign structures, deploy Conversions API for reliable server-side tracking, and build custom audience strategies that combine first-party data with Meta's machine learning. Every campaign is architected for signal quality, creative diversity, and scalable performance.

Whether you are launching a new product, scaling an e-commerce brand, or generating qualified leads, we design Meta strategies that align with your business objectives. From creative concept to conversion optimization, we handle every layer of execution so you can focus on growth.

The Omnicliq advantage.

01

Advanced Audience Targeting

We build layered targeting strategies using lookalike audiences, custom audiences from your CRM, website visitors, and engagement data to reach high-value prospects with precision.

02

Creative Strategy & Production

Scroll-stopping creatives designed for each placement. We produce static, video, and carousel assets optimized for Facebook Feed, Instagram Stories, Reels, and Explore -- all grounded in performance data.

03

Advantage+ Campaigns

We harness Meta's AI-powered Advantage+ Shopping and App campaigns to automate audience discovery, creative selection, and budget allocation for maximum efficiency at scale.

04

Conversions API Integration

Server-side tracking through Meta's Conversions API ensures reliable data flow even in a cookieless world. We implement CAPI alongside the pixel for redundant, high-quality event matching.

05

Audience Building & Retention

Beyond acquisition, we create retargeting funnels and engagement loops that nurture prospects and increase customer lifetime value through strategic sequencing and dynamic product ads.

06

Transparent Reporting

Custom dashboards with real-time performance data, attribution insights, and actionable recommendations. We report on the metrics that matter to your business, not vanity numbers.

Our proven process.

01

Discovery & Audit

We analyze your existing Meta account structure, pixel health, audience assets, and creative performance. Combined with competitor research, this audit forms the foundation for a winning strategy.

02

Strategy & Architecture

We design a full-funnel campaign architecture with clear objectives at each stage -- awareness, consideration, and conversion. Budget allocation, audience mapping, and creative briefs are all defined upfront.

03

Launch & Optimize

Campaigns go live with structured A/B tests across audiences, creatives, and placements. We monitor performance daily and optimize bids, budgets, and creative rotation to hit your targets.

04

Scale & Iterate

Winning combinations are scaled methodically while we continuously test new creative concepts, audience segments, and campaign types to sustain growth and prevent ad fatigue.

Fashion E-commerce
Featured Case Study

Premium Fashion Brand.

6.8x
ROAS
+340%
Revenue Growth
€2M
Monthly Revenue
-28%
CPA Reduction
Διαβάστε το case study

Common questions.

We recommend a minimum monthly budget of around 1,500 to 3,000 euros to generate enough data for optimization. However, the ideal budget depends on your industry, goals, and target audience size. During our discovery phase, we provide budget recommendations tailored to your objectives and expected return.

The Conversions API (CAPI) sends conversion events directly from your server to Meta, bypassing browser limitations like ad blockers and iOS tracking restrictions. This improves event match quality, gives Meta's algorithm better data for optimization, and results in more accurate attribution and lower cost per result.

Most campaigns exit the learning phase within 7 to 14 days. Initial performance insights emerge in the first two weeks, but meaningful optimization and scaling typically happen over 4 to 8 weeks. We set clear milestones so you can track progress from day one.

We handle both. Our team produces scroll-stopping static images, video ads, carousels, and dynamic product creatives optimized for every Meta placement. We also provide creative strategy, ad copy, and ongoing creative testing to ensure your campaigns never suffer from fatigue.

Advantage+ campaigns use Meta's machine learning to automatically optimize audience targeting, creative combinations, and placements with minimal manual input. They are particularly effective for e-commerce and app install objectives. We use a mix of both standard and Advantage+ campaigns to balance control with automation for the best results.

Ready to scale on Meta?

Let's build Facebook and Instagram campaigns that turn your ad spend into predictable, profitable growth.

Get Your Free Audit