Premium Fashion Brand.
How we scaled a D2C fashion brand from €50K to €2M monthly revenue through Performance Max and Shopping campaigns.
A brand with potential, struggling to scale profitably
When this premium fashion brand came to us, they were generating €50K in monthly revenue through a mix of organic and paid channels. Their previous agency had achieved a 2.5x ROAS, but scaling beyond €100K in ad spend always led to diminishing returns.
The core challenge was threefold: attribution was broken (they were using last-click in an era of iOS14), creative was stale (same 5 ads running for 6 months), and campaign structure was chaotic (50+ campaigns with overlapping audiences competing against each other).
They needed a partner who could rebuild their entire paid media infrastructure while maintaining revenue during the transition.
Rebuild, consolidate, then scale
We started with a comprehensive audit that revealed the true state of their marketing. The good news: they had strong product-market fit and high customer lifetime value. The bad news: they were leaving significant money on the table.
Our strategy was methodical. Month 1-2: Implement proper tracking (server-side GTM, enhanced conversions, Conversions API). Month 3-4: Consolidate campaigns from 50+ to 8 core campaigns using STAG structure. Month 5+: Scale with fresh creative and aggressive testing.
A three-phase approach to sustainable growth
Fix the Foundation
Implemented server-side tracking, enhanced conversions, and proper attribution. Built custom audiences using first-party data. Set up proper conversion values for ROAS optimization.
Consolidate & Optimize
Restructured from 50+ campaigns to 8 core campaigns. Implemented STAG (Single Theme Ad Groups) for Shopping. Launched Performance Max with proper asset groups and audience signals.
Scale with Creative
Launched aggressive creative testing program (15 new concepts/month). Built dynamic creative framework for personalization. Expanded to new markets with localized campaigns.
Τα Αποτελέσματα
Return on Ad Spend
Up from 2.5x when we started. Achieved through better tracking, consolidated structure, and continuous optimization based on real data.
Monthly Revenue
Grew from €50K to €2M monthly revenue over 18 months, representing 40x growth while maintaining profitability throughout.
Cost Per Acquisition
Reduced CPA by 28% while scaling 40x. Efficiency gains came from better targeting, creative optimization, and proper tracking.
New Market Revenue
Successfully expanded to 3 new European markets (Germany, France, Italy) with localized campaigns and 3x the revenue from international.
Omnicliq transformed our business. They didn't just run ads — they rebuilt our entire marketing infrastructure from the ground up. The results speak for themselves: we went from struggling to scale to becoming one of the fastest-growing fashion brands in Greece.
